Course Content

  • 1

    WELCOME

    • Welcome Message from Minal

    • Foundation Checklist

    • Tool - TRELLO

    • BONUS: Social Media Calendar

  • 2

    Fall 2021 CALENDAR for Live Virtual Sessions (SAVE THIS)

    • Fall 2021 Calendar (SAVE/DOWNLOAD)

  • 3

    September 29th Live Session Zoom Link

    • Zoom Link

  • 4

    Getting Started

    • Personal Foundation

    • Customer Avatar

    • Starter Basics

    • Business Avatar

    • Customer Avatar Download

    • Business Avatar Download

    • HOMEWORK: BUSINESS AVATAR

    • HOMEWORK: Customer Avatar

    • Tools

    • Recommended Organization Apps

    • Resource: Switch from Promotion to Connection AUDIO

    • Resource: How to increase your career success AND personal joy by Jamie Dooley.

    • Resource: How To Create An Extreme Sliver Of Focus

  • 5

    Digital Media 101

    • Intro

    • Researching your Potential Client Online 101

    • Google My Business

    • Google Analytics 101

    • Local Listings 1

    • Homework

    • Google Links + More

    • Resource: Maximize SEO with a Blog by Shannon Burton!

    • Resource: Digital Media Strategies & Google AdS

  • 6

    Organization & Implementation

    • Intro

    • Business Must-Haves

    • Business & Marketing MUST HAVES DOWNLOAD

    • Client Research & Interview Tips

    • Client Research & Interview Tips DOWNLOAD

    • Client Pre-Work

    • Client Pre-Work DOWNLOAD

    • Monthly Checklist & Tools

    • Monthly Checklist

    • Tracking Sheets Examples

  • 7

    Understanding Social Media

    • Intro

    • Facebook

    • Instagram

    • LinkedIn

    • Other Platforms

    • Algorithm + Engagement Hacking

    • Social Media Platforms

    • Direct HELP Links!

    • Live Video Links

    • HOMEWORK

    • Resource: TikTok Tips by Ronda Holman

    • Resource: Instagram Reels by Clare Yeo

  • 8

    Social Media Management

    • Client Discovery Call

    • Checklist & Accountability

    • Social Media Organization DOWNLOAD

    • Canva 101

    • Creator Studio

    • Realistic Reporting

    • Tools

  • 9

    Building Content Calendar

    • Intro

    • Five Ways to Connect DOWNLOAD

    • Five Ways to Connect - PROVIDE A SOLUTION

    • Five Ways to Connect - EVOKE EMOTION

    • Five Ways to Connect - TELL A STORY

    • Five Ways to Connect - BE APPROACHABLE

    • Five Ways to Connect - Find Common Ground

    • Five Ways to Connect - TOGETHER

    • Message Strategy DOWNLOAD

    • Message Strategy

    • Content Calendar Strategy DOWNLOAD

    • Content Calendar Strategy

    • Brainstorming Sheet DOWNLOAD

    • Home Work 1

    • Home Work 2

    • Switch from Promotion to Connection

  • 10

    Let's Chat About Videos

    • Copy of Intro

    • Types of Videos

    • Recorded Videos

    • Live Videos

    • Live Video Tips & Strategies

    • Live Video Ideas

    • Combination Videos

    • Captioning Videos

    • Direct HELP Links!

    • Video Ideas

    • BONUS: iMovie Intro

    • BONUS: Video Thumbnail Tips

    • BONUS: Instagram Reels by Clare Yeo

    • BONUS: TikTok Tips by Ronda Holman

  • 11

    Content Redistribution

    • Content Redistribution

    • Live Video Redistribution

    • Niche, Not Broad

  • 12

    Networking

    • Network Marketing

    • Networking Organizations

  • 13

    Social Media Ads 101

    • Intro

    • Business Settings

    • Business Settings TEXT

    • Boost Ads

    • Ads Center

    • Ads Manager

    • HW

    • Fb & Insta Ads Cheat Sheet

    • Direct HELP Links!

    • HW

  • 14

    Running Campaigns

    • Running Campaigns DOWNLOAD

    • Intro

    • Workflow

    • Campaign Sytem

    • Campaign EXAMPLE

    • Campaign EXAMPLE - TYPED UP

    • HW

    • HW

  • 15

    Marketing Yourself

    • Intro

    • Marketing Sytem Checklist

    • Marketing Focus System

    • Marketing System Checklist DOWNLOAD

    • Reputation Pyramid DOWNLOAD

    • HW VIDEO

    • HW SUBMISSION

    • Reputation, Not Chatter AUDIO CHAPTER

    • BONUS: Social Media Calendar

    • Resource: The 5 C's to Continued Marketing Success by Laura Nelson

  • 16

    All Things Canva!

    • Canva 101

    • Customizing Templates

    • Videos in Canva

    • Worksheets, Flyers, Brochures & More

    • Keynote I PPT Templates

    • Repurposing Designs & Removing Backgrounds from Photos

    • Virtual Backgrounds in Canva

    • Tips, Tools and Advice

    • Canva Help Links

  • 17

    All Things ZOOM!

    • ZOOM Account Settings - Zoom.us

    • Zoom Desktop Settings

    • Lighting, Set-up & More

    • Zoom Recordings

    • Zoom Help Links

    • Grow Email List Through Zoom

  • 18

    All Things ZOOM Virtual Backgrounds!

    • Getting Started

    • Where to Find Virtual Backgrounds

    • How to Customize Virtual Backgrounds

    • Using Virtual Backgrounds in ZOOM

    • CHEAT SHEET DOWNLOAD

  • 19

    Office Hours

    • August 2021 Office Hours

    • July 2021 Office Hours

    • June 2021 Office Hours

    • May 2021 Office Hours

    • April 2021 Office Hours

    • March 2021 Office Hours

  • 20

    Resources fro Industry Experts

    • Culture & Marketing by Laura Nelson (formerly Hatch)

    • The Dental Podcast Network by Amanda Hill!

    • A Tale of Two Hygienists Podcast

    • Minal Sampat & Dr. Paul Homoly discuss How to Put People First

    • Mindfullness 101 by Dr. Laura Schwindt

    • Mental Health and Self-Hypnosis by Holly Anne Mitchell

Marketologist

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