Course Content

  • 1

    Welcome to the course!

    • Welcome message from Minal

    • Online Checklist

    • Free Platform for Marketing Organization

    • BONUS: Social Media Calendar

  • 2

    Fall 2021 CALENDAR for Live Virtual Sessions (SAVE THIS)

    • Calendar: PRINT/SAVE

  • 3

    September 29th LIVE Session ZOOM Link

    • Zoom Link

  • 4

    Marketing Foundation

    • Intro

    • Marketing Evaluation

    • Digital Platforms

    • Understanding Budget

    • Implementation Ideas

    • Starter Checklist

    • Monthly Checklist

    • New Patient Tracking in Numbers and Excel Formats

    • Resources: GOOGLE + MOZ

    • Resources: Website Score Card by Golden Proportions Marketing

    • Recommended Organization Apps

    • BONUS: Maximize SEO with a Blog by Shannon Burton!

  • 5

    Building Patient Avatars

    • Current Patient Avatar

    • Treatment Patient Avatar

    • Generational Avatars

    • New Patient Avatars

    • Build Patient Avatars DOWNLOAD

    • HW: Team Activity

    • BONUS: Building Avatar AUDIO CHAPTER

  • 6

    Internal Marketing

    • Intro

    • Internal Marketing Outline

    • Patient Journey

    • Patient Journey Example

    • First Appointment

    • Team

    • Current Patients

    • Givebacks & Contests

    • Easy Contest Ideas

    • BONUS - Givebacks & Facebook Groups

    • Resource: Treatment Acceptance by Dr. Paul Homoly

    • Resource: Sleep Dentistry by Dr. Meghna Dassani

    • Resource: Airway Screening Checklist by Kathryn Gilliam

    • Resource: The 5 C's to Continued Marketing Success by Laura Nelson

    • Resource: Patient Referral Survey by Golden Proportions Marketing

    • Resource: 10 Ways to Strengthen Patient Relationship Management by Modento

    • Minal Sampat & Dr. Paul Homoly discuss How to Put People First

    • Internal Marketing Story

  • 7

    Social Media Conversions

    • Intro

    • Facebook!

    • Instagram

    • LinkedIn

    • YouTube, TikTok & More!

    • Algorithm + Engagement Hacking

    • Social Media Platforms

    • Direct HELP Links!

    • Resource: Patient Photo Consent by My Social Practice

    • BONUS: EASY Social Media Calendar

    • BONUS: Instagram Reels by Clare Yeo

    • BONUS: TikTok Tips by Ronda Holman

    • BONUS: Instagram Story Ideas

  • 8

    How to use CANVA!

    • Canva 101

    • Customizing Templates

    • Videos in Canva

    • Worksheets, Flyers, Brochures & More

    • Keynote I PPT Templates

    • Repurposing Designs & Removing Backgrounds from Photos

    • Virtual Backgrounds in Canva

    • Tips, Tools and Advice

    • Canva Help Links

  • 9

    Building Content Calendars

    • Insights!

    • How to Schedule FB and Instagram posts DIRECTLY through Creative Studio!

    • Five Ways to Connect

    • Five Ways to Connect DOWNLOAD

    • Message Strategy

    • Message Strategy DOWNLOAD

    • Content Calendar Structure

    • Content Calendar Structure DOWNLOAD

    • Brainstorming Sheet

    • Example of Content Calendar DOWNLOAD

  • 10

    Videos

    • Different Kinds of Videos DOWNLOAD

    • Intro

    • Recorded Videos

    • Live Videos

    • Short Videos

    • Captions + Apps

    • Direct HELP Links!

    • BONUS: TikTok Tips by Ronda Holman

    • BONUS: Instagram Reels by Clare Yeo

    • BONUS: Live Video Ideas

  • 11

    Content Redistribution

    • Content Redistribution

    • Live Video Redistribution

    • Niche, Not Broad

  • 12

    Social Media Ads 101

    • Intro

    • How to add Users in Business Settings

    • Ad Accounts in Business Settings

    • Pixels in Business Settings

    • Domain Verification in Business Settings

    • Result of Organizing our Business Settings

    • Business Settings TEXT

    • Social Media Ads Cheat Sheet

    • Boost Ads

    • Ad Center

    • Ads Manager

    • Direct HELP Links!

  • 13

    Running Campaigns

    • Intro

    • Running Campaigns DOWNLOAD

    • Content

    • Digital Marketing

    • External Marketing

    • Internal Marketing

    • Social Media Marketing

    • Evaluation & Reports

    • Campaign Example

    • Campaign EXAMPLE - FAMILY DENTISTRY - TYPED

  • 14

    Building an Annual Marketing Calendar

    • Checklist DOWNLOAD

    • Intro

    • Checklist

    • Annual Marketing Calendar

    • New Patient Tracking in Numbers and Excel Formats

    • Running Campaigns DOWNLOAD

    • Dental Holidays

    • Tool - TRELLO

  • 15

    Office Hours

    • August 2021 Office Hours

    • July 2021 Office Hours

    • June 2021 Office Hours

    • May 2021 Office Hours

    • April 2021 Office Hours

    • March 2021 Office Hours

  • 16

    Guest Expert Interviews

    • Digital Media Strategies & Google Ads!

    • Culture & Marketing

    • How To Create An Extreme Sliver Of Focus

    • Your Team and Mental Health

    • All Things Instagram!

  • 17

    Resources by Industry Experts

    • The Dental Podcast Network by Amanda Hill!

    • A Tale of Two Hygienists Podcast

    • Mindfullness 101 by Dr. Laura Schwindt

    • How To Create An Extreme Sliver Of Focus

  • 18

    Coming Soon!

    • More content is on it's way!

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