Course Content

  • 1

    Welcome to the course!

    • Welcome message from Minal

    • BONUS: Social Media Calendar

    • BONUS: Monthly Dental Holidays

  • 2

    SPRING 2022 Zoom Sessions Calendar

    • Save the dates & times!

  • 3

    June Office Hours - Wednesday June 29th. ZOOM LINK ADDED

    • Wednesday, June 29th at 8 PM EST

  • 4

    May 25th Session: Team Marketing (Recording ADDED)

    • DOWNLOAD: Checklist & Accountability

  • 5

    April 20th: Referral & Reputation Marketing (Recording Added)

    • Reputation!

    • Reputation Pyramid

    • Reputation Sheet

    • FREE Marketing from Google

    • Reputation, Not Chatter AUDIO

    • Reputation

  • 6

    March 31st, 2022 Session: All Things Instagram 2.0 (Recording ADDED)

    • Instagram 2.0

    • Instagram Content Calendar

    • Story Ideas

    • Calendar Brainstorming Sheet

  • 7

    Office Hours

    • Feb 2022 Office Hours

    • Jan 2022 Office Hours

    • December 2021 Office Hours

    • November 2021 Office Hours

    • October 2021 Office Hours

    • August 2021 Office Hours

    • July 2021 Office Hours

    • June 2021 Office Hours

    • May 2021 Office Hours

    • April 2021 Office Hours

    • March 2021 Office Hours

  • 8

    Organization & Getting Started

    • Trello - Free Platform for Marketing Organization

    • Online Checklist

  • 9

    Marketing Foundation

    • Intro

    • Marketing Evaluation

    • Digital Platforms

    • Understanding Budget

    • Implementation Ideas

    • Starter Checklist

    • Monthly Checklist

    • New Patient Tracking in Numbers and Excel Formats

    • Resources: GOOGLE + MOZ

    • Resources: Website Score Card by Golden Proportions Marketing

    • Recommended Organization Apps

    • BONUS: Maximize SEO with a Blog by Shannon Burton!

  • 10

    Building Patient Avatars

    • Current Patient Avatar

    • Treatment Patient Avatar

    • Generational Avatars

    • New Patient Avatars

    • Build Patient Avatars DOWNLOAD

    • HW: Team Activity

    • BONUS: Building Avatar AUDIO CHAPTER

  • 11

    Internal Marketing

    • Intro

    • Internal Marketing Outline

    • Patient Journey

    • Patient Journey Example

    • First Appointment

    • Team

    • Current Patients

    • Givebacks & Contests

    • Easy Contest Ideas

    • BONUS - Givebacks & Facebook Groups

    • Resource: Treatment Acceptance by Dr. Paul Homoly

    • Resource: Sleep Dentistry by Dr. Meghna Dassani

    • Resource: Airway Screening Checklist by Kathryn Gilliam

    • Resource: The 5 C's to Continued Marketing Success by Laura Nelson

    • Resource: Patient Referral Survey by Golden Proportions Marketing

    • Resource: 10 Ways to Strengthen Patient Relationship Management by Modento

    • Minal Sampat & Dr. Paul Homoly discuss How to Put People First

    • Internal Marketing Story

  • 12

    Social Media

    • Intro

    • Facebook!

    • Instagram

    • LinkedIn

    • YouTube, TikTok & More!

    • Algorithm + Engagement Hacking

    • Social Media Platforms

    • Direct HELP Links!

    • Resource: Patient Photo Consent by My Social Practice

    • BONUS: Monthly Dental Holidays

    • BONUS: EASY Social Media Calendar

    • BONUS: Instagram Reels by Clare Yeo

    • BONUS: TikTok Tips by Ronda Holman

    • BONUS: Instagram Story Ideas

  • 13

    How to do Instagram Reels

    • Checklist (DOWNLOAD)

    • Intro

    • Tips & Tricks

    • Making Reels

    • Combination Photo + Video Reels

    • PRO TIPS

    • DIRECT HELP LINKS

  • 14

    Videos

    • Different Kinds of Videos DOWNLOAD

    • Intro

    • Recorded Videos

    • Live Videos

    • Short Videos

    • Captions + Apps

    • Direct HELP Links!

    • BONUS: TikTok Tips by Ronda Holman

    • BONUS: Instagram Reels by Clare Yeo

    • BONUS: Live Video Ideas

  • 15

    How to use CANVA!

    • Canva 101

    • Customizing Templates

    • Videos in Canva

    • Worksheets, Flyers, Brochures & More

    • Keynote I PPT Templates

    • Repurposing Designs & Removing Backgrounds from Photos

    • Virtual Backgrounds in Canva

    • Tips, Tools and Advice

    • Canva Help Links

  • 16

    Building Content Calendars ADVANCED

    • Insights!

    • How to Schedule FB and Instagram posts DIRECTLY through Creative Studio!

    • Five Ways to Connect

    • Five Ways to Connect DOWNLOAD

    • Message Strategy

    • Message Strategy DOWNLOAD

    • Content Calendar Structure

    • Content Calendar Structure DOWNLOAD

    • Brainstorming Sheet

    • Example of Content Calendar DOWNLOAD

  • 17

    Content Redistribution

    • Content Redistribution

    • Live Video Redistribution

    • Niche, Not Broad

  • 18

    Social Media Ads 101

    • Intro

    • How to add Users in Business Settings

    • Ad Accounts in Business Settings

    • Pixels in Business Settings

    • Domain Verification in Business Settings

    • Result of Organizing our Business Settings

    • Business Settings TEXT

    • Social Media Ads Cheat Sheet

    • Boost Ads

    • Ad Center

    • Ads Manager

    • Direct HELP Links!

  • 19

    Running Campaigns

    • Intro

    • Running Campaigns DOWNLOAD

    • Content

    • Digital Marketing

    • External Marketing

    • Internal Marketing

    • Social Media Marketing

    • Evaluation & Reports

    • Campaign Example

    • Campaign EXAMPLE - FAMILY DENTISTRY - TYPED

  • 20

    Contests & Givebacks

    • Givebacks & Contests DOWNLOAD

    • Current Patients

    • Cold Audience

    • Easy Contest & Giveback Ideas

    • Easy Contest Ideas DOWNLOAD

    • Get Inside Facebook Groups with Givebacks!

    • BONUS - Givebacks & Facebook Groups DOWNLOAD

  • 21

    Guest Expert Interviews

    • Digital Media Strategies & Google Ads!

    • Culture & Marketing

    • How To Create An Extreme Sliver Of Focus

    • Your Team and Mental Health

    • All Things Instagram!

  • 22

    Building an Annual Marketing Calendar

    • Checklist DOWNLOAD

    • Intro

    • Checklist

    • Annual Marketing Calendar

    • New Patient Tracking in Numbers and Excel Formats

    • Running Campaigns DOWNLOAD

    • Dental Holidays

    • Tool - TRELLO

  • 23

    Resources by Industry Experts

    • The Dental Podcast Network by Amanda Hill!

    • A Tale of Two Hygienists Podcast

    • Mindfullness 101 by Dr. Laura Schwindt

    • How To Create An Extreme Sliver Of Focus

  • 24

    Fill The Schedule

    • Checklist - DOWNLOAD

    • Intro

    • Current Patient Appointments

    • Marketing Strategies

    • Pro Tip

  • 25

    Coming Soon!

    • More content is on it's way!

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